What the Ad Showed
Base44's 30-second Super Bowl LX spot, titled "It's App to You," aired during the game on February 8, 2026. Here's exactly what happens in the commercial:
The Spark: A Budgeting App
The ad opens in a typical office. One employee discovers Base44 and uses it to build a personal budgeting app - describing what they want in plain English and watching the AI generate it in real time. Their excitement is visible, and coworkers start noticing.
The Domino Effect: Snack Inventory Tracker
Inspired by the first employee, a coworker decides to build their own app - a snack inventory tracker for the office kitchen. The idea is intentionally playful: it tracks who ate the last granola bar. The message is clear - anyone can build an app for anything.
Peak Chaos: The Dog Dating App
The domino effect escalates. Another coworker builds a dog dating app - matching dogs for playdates based on breed, size, and temperament. The office erupts with enthusiasm. People are showing each other their creations. The energy is contagious.
The Tagline: "It's App to You"
The ad closes with Base44's tagline - "It's App to You" - a play on "it's up to you." The message: the power to build software is now in everyone's hands. No coding required. Just describe and create.
The "Builder's High" Concept
The $50K #MyBigGameApp Contest
Alongside the Super Bowl ad, Base44 launched a $50,000 app-building contest called #MyBigGameApp. Here are the details:
Boldest Idea
$15,000The most creative or ambitious app concept, regardless of how polished the build is.
Best Built
$15,000The most technically impressive and well-executed app built on Base44.
Most Buzzworthy
$15,000The app that generates the most social media attention and community engagement.
Wild Card
$5,000A judges' pick that doesn't fit neatly into the other categories but stands out.
The contest is a clever marketing funnel: get millions of Super Bowl viewers to actually sign up and build something on Base44, generating user acquisition numbers that justify the ad spend. The tight deadline creates urgency.
Who Is Base44? The Backstory
What the Ad Didn't Tell You
The Super Bowl ad is 30 seconds of pure excitement. But there are important things Base44 didn't mention in those 30 seconds. Here's what we think you should know before you sign up:
The Wix Acquisition Means You're Building on Wix's Platform
Since June 2025, Base44 is a Wix product. That means the platform's roadmap is now controlled by Wix's corporate strategy, not an independent startup focused solely on your needs. Product priorities shift when a public company's quarterly earnings are involved. Features can be deprecated, pricing can change, and the platform can pivot in directions that don't serve your use case. If you're building something your business depends on, you're trusting Wix's long-term vision - not Base44's original mission.
General-Purpose Prototyping vs. Real Business Operations
The ad showed a budgeting app, a snack tracker, and a dog dating app. These are fun demos - but they're prototypes, not production business tools. Base44 is designed for rapid prototyping: generate an app quickly, see if the idea works. It's not designed for the operational complexity that real businesses face - multi-user permissions, inventory management workflows, sales pipeline tracking, logistics coordination, or financial reporting. There's a big gap between "I built an app in 5 minutes" and "my team uses this app every day to run our business."
Export and Migration: The Lock-in Question
Base44 offers code export (ZIP) and GitHub push (beta), but exporting your data, migrating your workflows, and moving off the platform is not straightforward. Multiple independent reviewers and tech analysts have flagged vendor lock-in as a significant concern. When your business data lives on a platform you can't easily leave, you're not just using a tool - you're dependent on it. And now that tool is owned by a company with its own priorities.
Bad Support, No Human Support
Support quality is poor and is mostly AI-generated. When you run into issues, you typically get chatbot or automated responses. There is no real human support—if you need actual help, you often have to hire an outside person (developer or consultant) to get unstuck.
The Super Bowl Ad Is About Awareness, Not Capability
A $7-8 million Super Bowl ad slot doesn't make a product better - it makes it more visible. Base44 is genuinely impressive for what it does (rapid prototyping from natural language), but the ad is designed to sell excitement, not explain limitations. The budgeting app, snack tracker, and dog dating app were chosen because they're simple, fun, and easy to build in under 30 seconds of screen time. They don't represent the complexity of what businesses actually need.
If the Ad Inspired You to Build Something for Your Business...
Here's why the distinction matters: prototyping tools help you see if an idea could work. Operations platforms help you run your business every day. They're fundamentally different products solving fundamentally different problems.
AgentUI: Built for Business Operations, Not Prototypes
If the Super Bowl ad inspired you to build something real for your business, AgentUI was designed from day one for exactly that.
Purpose-Built for Operations
Inventory management, sales pipelines, CRM, logistics, financial tracking - all with pre-built templates and workflows. Not generic prototyping.
Human Support
Real human support when you need it—not another AI. Get help from actual people who understand your business and can guide you through setup, customization, and scaling.
Independent & Focused
No corporate acquisition uncertainty. No public company earnings pressure. Our roadmap is driven by what our users need, not what Wall Street wants.
Your Data Stays Portable
Full data export, API access, and no vendor lock-in tricks. Your business data belongs to you, and you can take it with you anytime.
Built for Teams
Role-based access, multi-location support, team coordination tools, and the operational depth that real businesses need. Not just single-user prototypes.
5,000+ Companies Trust Us
Used by businesses across 15 countries for real daily operations - not weekend prototyping projects. Inventory, sales, CRM, and logistics running in production.
Base44 vs. AgentUI: What's the Real Difference?
| Category | Base44 | AgentUI |
|---|---|---|
| Primary Use Case | Rapid app prototyping | Business operations management |
| Business Templates | Generic / build from scratch | 100+ industry-specific templates |
| Support | AI/chatbot only, no human support | Human support |
| Data Portability | Code export (beta), data migration unclear | Full data export + API access |
| Ownership | Wix (acquired June 2025) | Independent company |
| Team Features | Basic multi-user | Role-based access, multi-location |
| Operational Depth | Prototype-level | Production-grade operations |
Frequently Asked Questions About the Base44 Super Bowl Ad
When did the Base44 Super Bowl ad air?
What is the Base44 #MyBigGameApp contest?
Who owns Base44?
Can I use Base44 for my business operations?
Does Base44 support Spanish?
What is the "builder's high" from the Base44 ad?
Build What Your Business Actually Needs
The Super Bowl ad showed you that AI can build apps. Now build something that actually runs your business.