Every AI & Tech Ad in Super Bowl 2026
The Complete Roundup
Super Bowl LX is officially the "AI Super Bowl." From Anthropic taking shots at OpenAI to Google pulling heartstrings with Gemini, and Base44 showing office workers building apps in seconds - AI companies spent over $100 million on airtime this year. Here is every AI and tech ad that aired, what they mean, and the one tool they didn't tell you about.
The AI & Tech Ads of Super Bowl 2026
Anthropic (Claude)
Anthropic made a bold move with a two-part Super Bowl campaign. The 60-second pregame spot set the stage, and the 30-second in-game ad drove the message home. The core pitch? A direct attack on OpenAI's ChatGPT ad plans. Anthropic positioned Claude as the AI assistant that works for you - not the one trying to sell you things. It was the most talked-about AI ad of the night.
Takeaway: Anthropic is drawing a clear line: AI should be a tool, not an ad platform.
OpenAI (ChatGPT)
OpenAI brought ChatGPT to the biggest stage in advertising. Their commercial showcased the breadth of what ChatGPT can do - from writing and brainstorming to image generation and research. It was polished, ambitious, and aimed at cementing ChatGPT as a household name. The timing was notable given Anthropic's pointed counter-campaign.
Takeaway: OpenAI is betting big on consumer awareness and mainstream AI adoption.
Google (Gemini)
Google went emotional with their 60-second Gemini spot. The ad follows a mother using Gemini to help her young son prepare for a big move to a new home - finding schools, planning the transition, calming nerves. It was a classic Google "helpful technology" play, positioning Gemini as the caring, practical AI that fits naturally into family life.
Takeaway: Google is doubling down on Gemini as approachable, helpful, and human-centered.
Base44
Base44's Super Bowl debut was a crowd-pleaser. An office worker stuck in a meeting builds a budgeting app with Base44 in seconds. It triggers a domino effect: a coworker builds a snack inventory tracker, and someone else launches a dog dating app. The ad ended with a $50,000 app-building contest. Fun fact: Base44 was recently acquired by Wix.
Takeaway: Base44 wants you to know that anyone can build an app. The question is: can they build a business system?
Wix (Harmony)
Wix showcased their Harmony platform - an AI-powered website creation experience. Separate from the Base44 acquisition ad, this spot focused on Wix's core product evolution. The message: building a professional website is now as simple as describing what you want.
Takeaway: Wix is positioning AI as the future of web design, not just a feature.
Meta
Meta showcased their AI-enabled glasses through a partnership with Oakley. The ad demonstrated how Meta AI works hands-free in the real world - answering questions, identifying objects, providing real-time information - all through stylish eyewear you would actually want to wear.
Takeaway: Meta is pushing AI beyond the screen and into everyday wearable hardware.
Ring
Ring took a playful approach with their "Search Party for Dogs" campaign. The ad shows how Ring's AI-powered camera network, combined with neighbor community features, can help find lost pets. It was heartwarming, practical, and showed AI as a community-building technology rather than a corporate tool.
Takeaway: AI does not have to be flashy. Sometimes the best AI is the kind that helps you find your dog.
Salesforce
Salesforce teamed up with MrBeast for their Super Bowl spot, combining the world's biggest YouTuber with enterprise AI messaging. The collaboration aimed to make Salesforce's AI capabilities feel accessible and exciting to a broader audience beyond their typical enterprise customers.
Takeaway: Even enterprise AI companies are going consumer-friendly to win the narrative.
Squarespace
Squarespace took a wildly different approach with a horror-themed ad starring Emma Stone. While not explicitly an "AI ad," Squarespace has been aggressively integrating AI into their platform. The Emma Stone collaboration brought cinematic quality and cultural cachet to what is fundamentally a tech product pitch.
Takeaway: Sometimes the best tech ad does not mention tech at all - it sells a feeling.
What This Means for App Building
Think about what just happened. AI app builders are now Super Bowl advertisers. Not side-show curiosities, not niche developer tools - mainstream, mass-market products spending $7-14 million for 30 seconds of airtime alongside Doritos and Budweiser.
Base44's ad showed an office worker building an app in seconds. Google showed a mother using AI to plan a family move. Anthropic told 100 million viewers that AI should work for people, not advertisers. These are not early-adopter pitches anymore. This is the mainstreaming of AI-powered tools.
The message is clear: AI-powered app building is no longer experimental. It is an established category. And if you are still managing your business operations with spreadsheets, email chains, and disconnected tools, you are already behind.
The Tool the Super Bowl Didn't Tell You About
We don't need a $10M ad to prove our value.
Base44's ad was fun. Building a budgeting app in 30 seconds is a great party trick. But here is the question nobody asked during the commercial break: what happens on Monday morning when you need a real system to run your business?
A dog dating app is not going to manage your inventory across 4 warehouses. A snack tracker is not going to generate compliance reports for your logistics operation. A quick prototype is not going to handle multi-user role-based access for your 50-person team.
That is where AgentUI comes in.
What AgentUI Actually Does
100+ Business Blueprints
Pre-built templates for inventory systems, CRMs, project management, logistics tracking, and more. Not toy apps - real operational systems.
Full Business Operations Stack
Database, authentication, backend, hosting, security, multi-user access, and role-based permissions. Everything you need to actually run a business.
Human Support
Real people when you need help — not just AI or chatbots. Get support in your language, plus demos and calls with our team.
5,000+ Companies Trust Us
From distributors in Mexico to studio chains in Argentina to customs agencies handling international logistics. Real businesses, real operations, real results.
AI That Builds Real Systems
Describe how your business works and AI builds your complete system - screens, modules, logic, database. Then adjust it yourself as you grow.
Enterprise-Grade Security
Bank-level encryption, GDPR compliance, SOC 2 certified, activity logs on request. Your business data is protected.
Super Bowl Ads vs. Real Business Needs
| What the Ads Showed | What Your Business Needs |
|---|---|
| Build a budgeting app in 30 seconds | Inventory management across multiple locations |
| AI chatbot for casual questions | Operational CRM with client history and follow-up |
| Quick prototype demos | Multi-user systems with role-based access control |
| Consumer-friendly AI assistants | Compliance reporting and audit trails |
| One-click website creation | Custom business logic and workflow automation |
The Super Bowl showed you the sizzle. AgentUI is the steak. We did not spend $10 million on a commercial because we would rather invest in making the best AI-powered business operations platform on the market. And with 5,000+ companies already building with us, the results speak louder than any halftime ad.
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Last updated: February 2026. This page will be updated as more Super Bowl LX ad details emerge.